<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Revenue Practice]]></title><description><![CDATA[Revenue Practice]]></description><link>https://www.revenuepractice.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 19 Oct 2026 11:31:22 GMT</lastBuildDate><atom:link href="https://www.revenuepractice.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[The Crap of B2B Marketing ]]></title><description><![CDATA[The villains here aren’t the salespeople trying to hit quota or the marketers working late nights on their next campaign. The real arseholes in all of this are the companies and platforms that have convinced you the only way to win is to spend more. ]]></description><link>https://www.revenuepractice.co.uk/post/the-crap-of-b2b-marketing</link><guid isPermaLink="false">68b5af6db4f7fa41b81b6668</guid><pubDate>Mon, 01 Sep 2025 14:36:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f00101_f920b8a0ce8a454cb2be3c3637ca3b27~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samson Husbands</dc:creator></item><item><title><![CDATA[Reinventing Growth in a Crowded Market ]]></title><description><![CDATA[I was deep in the corporate trenches, VP of Demand and Marketing at an MSP struggling to find its footing in a competitive tech ecosystem. ]]></description><link>https://www.revenuepractice.co.uk/post/reinventing-growth-in-a-crowded-market</link><guid isPermaLink="false">67518b287975cde9c8147c16</guid><pubDate>Thu, 05 Dec 2024 11:48:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f00101_e310204446d845e99cad678a792f80ac~mv2.png/v1/fit/w_1000,h_803,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Samson Husbands</dc:creator></item></channel></rss>